The Certificate in Advertising provides students with a grounded approach to the theory and practice of professional advertising. Using classic and modern techniques, students explore and implement strategies designed to influence and persuade target audiences. With an emphasis on media-rich environments, students will develop a repertoire of skills needed to be successful in the industry.
The Certificate in Advertising is comprised of 21 hours of coursework. At least 12 of the hours must be completed at UMSL. Students must earn at least a B in any course applied to certificate. The Certificate Coordinator must approve the internship/practicum site for internship/practicum hours to be applied to the certificate.
|MEDIA ST 1100||Introduction to Advertising||3|
|MEDIA ST 2080||Advertising Copywriting||3|
|MEDIA ST 3500||Advanced Advertising Seminar||3|
|or MEDIA ST 3398||Internship in Media Studies|
|or MEDIA ST 1198||Practicum in Media Studies|
The remaining hours of the certificate are comprised of electives chosen from an approved list of courses. If a student wishes to apply a course to the certificate that is not currently in the list of approved electives, he or she may request that the Certificate Coordinator evaluate the course for future consideration. If the Certificate Coordinator deems the course an acceptable alternative, it may be substituted for one of the approved electives.
|ST ART 2100||Advertising Art Fundementals||3|
|MEDIA ST 2220||3|
|MEDIA ST 3025||Current Issues in Strategic Communication||3|
|MEDIA ST 3030||Advertising and Social Media||3|
|MEDIA ST 3355||Media Law and Regulation||3|
|MKTG 3700||Basic Marketing||3|
|MKTG 3721||Introduction to Digital Marketing Strategies||3|
|MEDIA ST 3334||Advertising Media Planning||3|
|COMM 3150||Crisis, Disaster, and Risk Communication||3|
|COMM 3370||Social Media in Public Relations||3|
|COMM 3355||Dangerous Messages||3|