Advertising Undergraduate Certificate

The Certificate in Advertising provides students with a grounded approach to the theory and practice of professional advertising. Using classic and modern techniques, students explore and implement strategies designed to influence and persuade target audiences. With an emphasis on media-rich environments, students will develop a repertoire of skills needed to be successful in the industry.

The Certificate in Advertising is comprised of 21 hours of coursework. At least 12 of the hours must be completed at UMSL. Students must earn at least a B in any course applied to certificate. The Certificate Coordinator must approve the internship/practicum site for internship/practicum hours to be applied to the certificate.

Required Courses

MEDIA ST 1100Introduction to Advertising3
MEDIA ST 2080Advertising Copywriting3
MEDIA ST 3500Advanced Advertising Seminar3
or MEDIA ST 3398 Internship in Media Studies
or MEDIA ST 1198 Practicum in Media Studies

The remaining hours of the certificate are comprised of electives chosen from an approved list of courses. If a student wishes to apply a course to the certificate that is not currently in the list of approved electives, he or she may request that the Certificate Coordinator evaluate the course for future consideration. If the Certificate Coordinator deems the course an acceptable alternative, it may be substituted for one of the approved electives.

Approved Electives

ST ART 2100Advertising Art Fundementals3
MEDIA ST 22203
MEDIA ST 3025Current Issues in Strategic Communication3
MEDIA ST 3030Advertising and Social Media3
MEDIA ST 3355Media Law and Regulation3
MKTG 3700Basic Marketing3
MKTG 3721Introduction to Digital Marketing Strategies3
MEDIA ST 3334Advertising Media Planning3
COMM 3150Crisis, Disaster, and Risk Communication3
COMM 3370Social Media in Public Relations3
COMM 3355Dangerous Messages3