Department website: http://www.umsl.edu/divisions/business/marketing/index.html
The mission of the Marketing and Entrepreneurship Department is to deliver an excellent marketing program that prepares our students for successful careers and leadership roles in business and society. We are committed to provide a program that develops a rich understanding of marketing concepts and improves managerial abilities in the most exciting areas of marketing. We provide high quality, high value education to advance the professional aims of our students in the competitive and dynamic local, national and international environments. Our faculty conducts research on cutting edge issues and real-world problems. We integrate into our curricula the latest and most relevant marketing theories and industry practices. And we partner with the St. Louis community to promote the economic development of the whole region and the State of Missouri.
COBA’s Marketing Department offers the Bachelor of Science in Business Administration (BSBA) and the Master of Business Administration (MBA) degrees. Students can also earn a minor in Marketing, a Minor in Transportation Studies, and a Graduate Certificate in Digital and Social Media Marketing. In response to the market’s evolving needs, starting this year, the Department offers a distinct Tracks in Digital and Social Media Marketing. Marketing faculty will also play important roles in the new Doctor of Business Administration (DBA) program, teaching required courses and supervising theses.
As part of the College, the Department is accredited by the top accrediting body for higher education business programs: the Association to Advance College Schools of Business (AACSB).
Courses
Courses offered by the department can be found at the links below:
Entrepreneurship (ENT)
Marketing (MKTG)
Perry D. Drake
Chair and Associate Teaching Professor
Ph.D., University of Missouri - St. Louis
Gerald Yong Gao
Professor and Associate Dean of Research and Faculty Affairs
Ph.D., University of Hong Kong
Frank Qingbo Fu
Associate Professor
Ph.D., University of Houston
Min Ju
Associate Professor
Ph.D., St. Louis University
Ho Kim
Associate Professor
Ph.D., University of California - Los Angeles
Tessa Garcia-Collart
Assistant Professor
Ph.D., Florida International University
Dan Grossman
Assistant Professor
Ph.D., University of Cincinnati
Lei (Jeremy) Xu
Assistant Professor
Ph.D., Texas Tech University
Scott Morris
Assistant Teaching Professor and Director, Center for Entrepreneurship and Innovation
DBA, University of Missouri-St. Louis
Michael Elliott
Founders Professor
D.B.A., University of Mississippi
Janet Murray
Professor Emerita
Ph.D. , University of Missouri - Columbia
Haim Mano
Professor Emeritus
Ph.D., The University of Chicago Booth School of Business
Lindell P. Chew
Senior Lecturer Emeritus
MBA, University of Missouri - Columbia
