Campus Address: Communication- 590 Lucas Hall
Web Site: http://www.umsl.edu/~comm/
Main Number: 314-516-5486
Fax Number: 314-516-5816

Campus Address: Media Studies - 243 Arts Administration Building
Web Site: http://mediastudies.umsl.edu
Main Number: 314-516-4572
Fax Number: 314-516-4851

General Information

The Department of Communication and Media reflects an area of study informed by art and science. Under the rubric of Communication, students explore the construction, delivery, and perception of purposeful messages and their consequences. Whether the intent is to inform, influence, or entertain, students use research and theory to improve effectiveness and achieve outcomes in interpersonal and mass-mediated messaging. In addition, students will find a creative outlet in Media, which focuses on the production of content and its critical and cultural significance. It encompasses the aesthetics of audio and visual media in all its forms. Students learn contemporary and historical concepts in a global context. Importantly, students can hone practical skills ranging from conceptual development to camerawork and post-production editing.  Whether students want to work on a public health campaign to reduce risky behaviors or a documentary designed to educate, Communication and Media offers excellent preparation for rapidly changing world.

The Bachelor of Arts in Communication

The B.A. in Communication is a flexible degree program that allows the student to tailor their curriculum to meet specific interests and needs while simultaneously providing a strong foundation in the major specializations of the discipline. The department encourages all students to meet early and often with their faculty advisers to select a meaningful group of courses for a coherent, career-oriented academic program. Students who seek this degree will, upon completion, understand how to communicate competently and effectively in a variety of contexts and mediums. In addition, students will develop a strong foundation in the theory and research underlying effective communication. Finally, students will demonstrate their competence through the internship and practicum requirements.

The Bachelor of Science in Media Studies

Media Studies is a discipline that examines, in a critical fashion, a vast range of media technologies as well as the necessary skills to produce media messages in a variety of platforms and genres, including the Internet. This will be accomplished through courses which focus on the role of media technologies and their historical, cultural, social, international, legal, ethical, or economic implications. There is a balance between theory and practice. Media Studies majors have an opportunity to gain professional experience through course work and internships.  The aim of the degree is to prepare students for a wide variety of media careers in fields such as radio, television, film, broadcasting, multimedia, advertising, or further studies at the graduate level. Media Studies seeks to prepare students to be thoughtful contributors in an increasingly mediated world.

Minors in Communication and Media Studies

The Department of Communication and Media offers two minors: A Minor in Communication and a Minor in Media Studies. Both minors provide a solid foundation of knowledge and skills that can supplement other programs of study and make students more competitive in almost any industry. Students who complete the Minor in Communication are able to understand and apply theories of effective communication in interpersonal, organizational, and mass communication contexts, while those who complete the Minor in Media Studies develop a critical understanding of content designed for distribution and consumption in a variety of media platforms and channels. For a list of requirements for the Minor in Communication and the Minor in Media Studies, please review the Undergraduate Studies section). 

Certificate in Advertising

The Certificate in Advertising provides students with a grounded approach to the theory and practice of professional advertising. Using classic and modern techniques, students explore and implement strategies designed to influence and persuade target audiences. With an emphasis on media-rich environments, students will develop a repertoire of skills needed to be successful in the industry.

Certificate in Media Production

The Certificate in Media Production provides a sequence of courses designed to develop multi-channel and multimedia skillsets that can be used by students to record, edit, and produce media for artistic, personal, or commercial applications. Students will develop a portfolio of work that will reflect both independent and client-centered content. Students who complete the Certificate in Media Production will develop the knowledge and skills needed to be competitive in a rapidly changing media environment. 

Certificate in Public Relations

The Department of Communication offers a sequence of courses that can prepare students for a successful career in public relations. This writing-intensive certificate program includes a selection of required and elective courses that integrate practical knowledge of the PR industry with the communication theory and research that undergird it. The certificate will be valuable both to those already in the workplace, and to undergraduates pursuing a public relations career. Closely aligned with the latest recommendations from the Public Relations Society of America and the National Communication Association, the curriculum will provide students with both the public relations theoretical base and practical hands-on skills necessary to succeed in public relations. 

Other Certificate Programs

In addition to these offerings, the department supports a number of other interdisciplinary certificate programs. For more information, see Certificate Programs and Interdisciplinary Studies.

Master of Arts in Communication

The Master of Arts degree program provides the opportunity for an advanced degree program in Communication with a strong theory and research emphasis. Students can select courses that emphasize broad categories of communication such as organizational communication and/or mass communication. The program will help students develop a strong background in communication theory and research which would allow for the pursuit of a doctorate in Communication, opportunities for professional positions, and the potential for a vertical or lateral move within an organization. Students who complete the M.A. in Communication will have a detailed understanding of the academic discipline. They will have developed critical skills for evaluating communication-related theories and research, and the ability to apply that knowledge in their own research or professional settings. For further details, please see the Graduate Studies section of the Communication Department listings.

Career Outlook

The B.A. in Communication prepares students for careers in numerous fields. Past graduates are working in the following positions: promotion and public relations, administration, advertising, marketing, web page design, market research, corporate media, sales, training, speech writing, teaching, and research. Other students have pursued graduate education in communication programs offering the M.A. and Ph.D. degrees.

Faculty Overview

The faculty represents many fields within the discipline of communication, including interpersonal communication, organizational communication, mass communication, public relations, and rhetoric. Most faculty members contribute to a growing body of knowledge by conducting research, publishing their results in scholarly journals, and presenting papers at national and international communication conferences. By integrating theory, research, and practice, faculty members are able to offer a comprehensive approach to contemporary communication problems.

Undergraduate Studies

General Education Requirements

Majors must satisfy the university and college general education requirements. The college's foreign language requirement may be taken in any language. Communication courses may not be taken on a satisfactory/unsatisfactory basis.

Degree Requirements

Bachelor of Arts in Communication

Students majoring in Communication must complete a minimum of 36 semester hours in Communication courses. At least 18 of these must be taken at UMSL. Furthermore, at least 12 semester hours of the Communication courses completed must be numbered 3000-4999. All students must complete the required courses and earn a C or better in all courses applied to the degree.

Required courses for the major

COMM 1030Interpersonal Communication I3
COMM 1050Introduction to Mass Communication3
COMM 2231Communication in the Organization3
COMM 3330Research Methods in Communication I3
COMM 3332Intercultural Communication3
COMM 4920Practicum in Applied Communication3
or COMM 4950 Internship in Applied Communication
Total Hours18

Students may apply up to three of the approved media studies courses listed below toward the major as Communication electives.

MEDIA ST 1100Introduction to Advertising3
MEDIA ST 1110Introduction to Broadcasting and Digital Media 3
MEDIA ST 2080Advertising Copywriting3
MEDIA ST 2180Introduction to News Writing 3
MEDIA ST 2235Media Theory3
MEDIA ST 3025Current Issues in Strategic Communication3
MEDIA ST 3317Audio Media Industries3
MEDIA ST 3350Mass Media History3
MEDIA ST 3355Media Law and Regulation3

Bachelor of Science in Media Studies

General Education Requirements

All Media Studies majors must satisfy the University and the College of Arts and Sciences' 42-hour General Education core requirements, which include ENGL 1100 and the Math proficiency requirement.

A Junior-level writing class is required.

The Cultural Diversity requirements may be satisfied by General Education courses or other lower- or-upper level courses in various departments.

State Government/History graduation requirements may be satisfied by General Education courses or by other lower-or-upper level courses in various departments.

There is no foreign language requirement, but foreign language proficiency is recommended.

Degree Requirements

Media Studies majors must complete 36 hours as part of the degree.  At least 24 hours must be taken at UMSL. A core of 21 hours is required.

Required Core Courses for all media studies majors:

Required Core Courses for all media studies majors:
COMM 1050Introduction To Mass Communication3
MEDIA ST 2235Media Theory3
Select at least two of the following introductory courses:6
Introduction To Public Relations
Introduction To Cinema
Introduction To Advertising
Introduction To Broadcasting and Digital Media
Select at least two of the following applied writing courses: 6
Communication In Public Relations
Introduction to News Writing
Advertising Copywriting
Broadcast Writing And Reporting
Capstone3
Practicum In Media Studies
Internship In Media Studies
Senior Project
Total Hours21

Students must also complete 15 credit hours of electives. Of these, at least six credit hours must be 2000 or higher and another six must be 3000 and higher. Practicum and Internship courses may be repeated for credit and a combined total of six credit hours in Practicum/Internship can be applied to the major. A limit of 20 hours of Practicum/Internship courses will be accepted towards the 120 hour degree. Students may apply up to three of the approved communication courses listed below toward the major as media studies electives.

COMM 3150Crisis, Disaster, and Risk Communication3
COMM 3330Research Methods In Communication I3
COMM 3352Mass Media in Society3
COMM 3355Dangerous Messages3
COMM 3360Media & Health Communication3
COMM 3370Social Media in Public Relations3
COMM 4100Communication Campaigns3
COMM 4199Applied Strategic Communication3

Minor in Communication

Coursework for a minor in Communication consists of 15 semester hours of the core requirements for the major. Credit hours in and/or COMM 3395 may be substituted for credit hours listed below with written consent of the communication department chairperson.

Core Requirements:

COMM 1030Interpersonal Communication I3
COMM 1050Introduction To Mass Communication3
COMM 2231Communication In The Organization3
COMM 3330Research Methods In Communication I3
COMM 3332Intercultural Communication3
Total Hours15

At least 9 of the 15 hours required for the minor must be taken at UMSL.

Students must earn at least a C for all communication courses applied to the minor. A minimum GPA of 2.5 is required in the minor.

Minor in Media Studies

A minor in Media Studies consists of 18 credit hours.

Required Courses:
COMM 1050Introduction To Mass Communication3
MEDIA ST 2235Media Theory3
Select one of the following:3
Introduction To Advertising
Introduction to Broadcasting and Digital Media
Select one of the following:3
Introduction to News Writing
Advertising Copywriting
Broadcast Writing And Reporting
Elective courses6
Total Hours18

The elective courses may consist of any media studies course or any communication course that counts towards the media studies major as either an elective or a requirement. At least 3 credit hours must be at the 3000 level or above. At least 9 of the 18 hours required for the minor must be taken at UMSL.

Students must earn at least a C for all media studies courses applied to the minor. A minimum GPA of 2.50 is required in the minor.

Certificate in Advertising

The Certificate in Advertising provides students with a grounded approach to the theory and practice of professional advertising. Using classic and modern techniques, students explore and implement strategies designed to influence and persuade target audiences. With an emphasis on media-rich environments, students will develop a repertoire of skills needed to be successful in the industry.

The Certificate in Advertising is comprised of 21 hours of coursework. At least 12 of the hours must be completed at UMSL. Students must earn at least a B in any course applied to certificate. The Certificate Coordinator must approve the internship/practicum site for internship/practicum hours to be applied to the certificate.

Required Courses

MEDIA ST 1100Introduction To Advertising3
MEDIA ST 2080Advertising Copywriting3
MEDIA ST 3500Advanced Advertising Seminar3
or MEDIA ST 3398 Internship In Media Studies
or MEDIA ST 1198 Practicum In Media Studies

The remaining hours of the certificate are comprised of electives chosen from an approved list of courses. If a student wishes to apply a course to the certificate that is not currently in the list of approved electives, he or she may request that the Certificate Coordinator evaluate the course for future consideration. If the Certificate Coordinator deems the course an acceptable alternative, it may be substituted for one of the approved electives.

Approved Electives

ST ART 2100Advertising Art Fundementals3
MEDIA ST 2220Promotion Essentials3
MEDIA ST 3025Current Issues in Advertising3
MEDIA ST 3030Advertising and Social Media3
MEDIA ST 3355Media Law And Regulation3
MKTG 3700Basic Marketing3
MKTG 3721Introduction to Digital Marketing Strategies3
MEDIA ST 3334Advertising Media Planning3
COMM 3150Crisis, Disaster, and Risk Communication3
COMM 3370Social Media in Public Relations3
COMM 3355Dangerous Messages3

Certificate in Health Communication

The department of Communication offers a certificate program for those students interested in careers in health communication. Our certificate program addresses the dynamics of health communication from varying perspectives. The core classes in the program focus on a breadth of health communication topics, such as the influence of mass media; interpersonal communication; organizational communication; and culture. Our dual track then allows students to further specialize in either an interpersonal/organizational focus or a mass mediated focus, giving them the depth of knowledge needed for a number of health-related careers.

To earn the certificate, students will need to complete 15 hours of core classes and 9 hours of specialization in either an interpersonal/organizational health communication track or mass-mediated health communication track, for a total of 24 hours.

Core Course List:

COMM 1150Introduction To Public Relations3
COMM 3360Media & Health Communication3
COMM 3361Interpersonal Health Communication3
COMM 3367Organizational Health Communication 3
COMM 4360Applied Health Communication 3
Total Hours15

Tracks (Pick one of two):

Interpersonal/Organizational

Choose three courses, 9 hours, from the following:9
Effective Communication In The Organization: Tools For Leadership
Crisis, Disaster, and Risk Communication
Special Topics in Health Communication
Integrated Approaches-Public Relations, Advertising, & Promotion
Directed Readings in Health Communication
Supervised Research in Health Communication
Total Hours9

Mass-Mediated

Choose three courses, 9 hours, from the following:9
Mass Media in Society
Dangerous Messages
Special Topics in Health Communication
Integrated Approaches-Public Relations, Advertising, & Promotion
Communication Campaigns
Directed Readings in Health Communication
Supervised Research in Health Communication
Total Hours9

For more information on this certificate, please contact the Department of Communication’s Health Communication Certificate Coordinator.

Certificate in Media Production 

The Certificate in Media Production provides a sequence of courses designed to develop multi-channel and multi-media skill sets that can be used by students to record, edit, and produce media for artistic, personal, or commercial applications. Students will develop a portfolio of work that will reflect both independent and client-centered content. Students who complete the Certificate in Media Production will develop the knowledge and skills needed in a rapidly changing media environment. 

The Certificate in Media Production is comprised of 21 hours of coursework. Students must complete  at least 12 hours at UMSL and earn at least a B in any course applied to the certificate.

Required Coursework

MEDIA ST 2113Media Production I3
MEDIA ST 2210Video Production I3
MEDIA ST 2211Introduction To Digital Multimedia Production3
MEDIA ST 4400Senior Project3-6
Total Hours12-15

The remaining hours of the certificate are comprised of electives chosen from an approved list of courses. If a student wishes to apply a course to the certificate that is not currently in the list of approved electives, he or she may request that the Certificate Coordinator evaluate the course for future consideration. If the Certificate Coordinator deems the course an acceptable alternative, it may be substituted for one of the approved electives.

Approved Electives

MEDIA ST 1196Practicum In Radio1-3
MEDIA ST 1197Practicum In Television/Film1-3
MEDIA ST 2225Live Events Media3
MEDIA ST 3113Media Production II3
MEDIA ST 3215Commercial Media Applications3
MEDIA ST 3310Video Production II3
MEDIA ST 3313Advanced Video Editing3
MEDIA ST 3380Feature Film Screenwriting3

Certificate in Public Relations

The Certificate in Public Relations integrates essential professional skills with contemporary communication theory and research to provide a grounded sequence based on the recommendations of the Public Relations Society of America and the National Communication Association. To earn the certificate, students must complete a minimum of 24 credit hours in the designated courses. 

Required Coursework

COMM 1150Introduction To Public Relations3
COMM 3358Communication In Public Relations3
COMM 3360Media & Health Communication3
COMM 3370Social Media in Public Relations3
COMM 4100Communication Campaigns3
COMM 4199Applied Strategic Communication3
or COMM 4950 Internship In Applied Communication
Elective Coursework (minimum of 6 credit hours required):6
Introduction To Mass Communication
Communication Theory
Communication In The Organization
Effective Communication In The Organization: Tools For Leadership
Persuasive Communication
Crisis, Disaster, and Risk Communication
Research Methods In Communication I
Special Topics In Communication
Total Hours24

For more information on this certificate, please contact the Department of Communication’s Public Relations Sequence Coordinator.

Department Activities and Internships

Co-curricular projects and activities relevant to the personal, professional, and academic goals of each student are sponsored and advised by the department. Along with the traditional academic experience, students can network and develop valuable experiences through their completion of required internship or practicum courses. Students may choose from a wide-range of for-profit, nonprofit, and not-for-profit organizations. Students should visit the Department of Communication for more information regarding existing opportunities, and/or consult with the Internship and Practicum Coordinator to approve a new internship site. By tailoring the internship site to the interests of each student, the internship and practicum augment the academic experience and provide valuable opportunities for majors to apply their communication studies.

Graduate Studies

The department offers a Master of Arts degree in Communication.

Admission Requirements

Applicants must have a baccalaureate in communication or a related discipline by the end of the semester in which they apply. The minimum cumulative GPA required for regular admission to the graduate program in communication is 3.25 on a 4-point scale. In addition, three letters of recommendation, at least two of which address the applicant's potential to succeed in graduate studies in communication, are also required. Finally, international students who are non-native speakers of English must obtain a TOEFL score of 600 on the paper-based test (or the equivalent score on other versions of the test) to be considered for admission. Applicants with GPAs that do not meet the admission criterion may elect to submit other materials, such as scores on the Graduate Record Exam (GRE), to offset these deficiencies. Contact the Graduate Program Coordinator for more information.

Degree Requirements

The MA in Communication requires either 30 or 36 credit hours of coursework, depending on the exit project. Candidates approved for a thesis or internship will complete at least 30 semester hours of approved study, at least 21 of which must be taken in courses offered by the department. Candidates completing the non-thesis, non-internship option must complete 36 semester hours of approved study, 27 of which must be taken in courses offered by the department. However, students who choose this option may be eligible to waive up to 6 hours if justified by prior coursework or professional experience. Please contact the Graduate Program Coordinator for additional details.

All students complete a 15 credit-hour core. This includes three required courses focusing on the fundamental theories and basic research methods within the field. To complete the core, students will select at least two of three "applications" courses dealing with communication processes within a particular context. 

Required Courses:
COMM 6500Seminar In Communication Theory3
COMM 6510Advanced Communication Research Methods I3
COMM 6515Advanced Communicatin Research Methods II3
Choose two of the following three applications courses:6
Seminar In Strategic Communication in Organizations
Seminar In Mass Communication
Seminar In Health Communication
Total Hours15

Students who choose the internship or thesis option must identify a prospective committee, including a chairperson and two additional committee members, who will consult in development of an appropriate exit project. The expectation for each internship varies by project and committee, but submission of an essay in which the coursework and internship experiences are integrated is typically required. Internship exit projects and theses must be approved by the student’s committee and assigned a grade by the advisor. Students who complete a thesis or internship must complete no less than a 3 hour internship or 6 credit hour thesis.

Graduate Certificate: ACP Instructional Communication

The ACP Instructional Communication Certificate is designed for secondary educators interested in teaching public speaking and related courses to high school students for college credit through programs such as UMSL’s Advanced Credit Program. The certificate combines practical application with theory and research to provide teachers with a grounded approach to delivering college appropriate courses with empirical research in communication at the foundation.

Through a combination of online courses and independent studies, students can complete the ACP Communication graduate certificate without visiting campus.

Students who earn the ACP Instructional Communication graduate certificate will be eligible to teach college level courses in public speaking at the secondary level.

For more information about our graduation rates, the median debt of students who completed the Graduate Certificate program, and other important information, please visit our Gainful Employment Disclosure website at http://umsl.edu/go/Bn8.

Requirements: Graduate Standing. To earn the ACP Communication certificate, students must complete a minimum of 18 hours. Typically, students will earn the certificate by completing the following courses in sequence1:

COMM 5000ACP - Elements of Public Speaking ([R])3
COMM 5010ACP: Elements of Debate ([R])3
COMM 5020ACP - Persuasion and Influence ([R])3
COMM 5050ACP - Special Topics ([E]) 2,33-6
COMM 5099ACP - Observation and Implementation ([R]) 23
Total Hours15-18
1

Other 5000+ electives may be substituted based on approval and availability. Contact the Graduate Coordinator in the Department of Communication for more information.

2

Pre-requisites: Students must have completed or currently be enrolled in each of the following courses: COMM 5000, COMM 5010, COMM 5020

3

 May be repeated.

[R]

Required for the certificate.

[E]

Elective.

Sample Four Year Plans

BA Communication   BS Media Studies

BA Communication

First Year
FallHoursSpringHours
INTDSC 100311COMM 10503
COMM 10303Foreign Language 10015
ENGL 11003EXPLORE - Humanities3
MATH 10203EXPLORE - Math & Sciences3
EXPLORE - Math & Sciences3Elective or minor1
CORE - US History & Government3 
 16 15
Second Year
FallHoursSpringHours
COMM 22313COMM 2000+ level elective3
Foreign Language 10025Foreign Language 21013
CORE - Information Literacy3Cultural Diversity Requirement3
EXPLORE - Humanities3EPLORE - Social Sciences3
Elective or minor1Elective or minor 
 15 12
Third Year
FallHoursSpringHours
COMM 33323COMM 33303
ENGL 31003COMM 3000+ level elective6
COMM 2000+ level elective32000+ level elective or minor6
EXPLORE - Math & Sciences3 
EXPLORE - Humanities  
 12 15
Fourth Year
FallHoursSpringHours
COMM 2000+ level elective6COMM 4950 or 49203
2000+ elective or minor92000+ level Elective or minor12
 15 15
Total Hours: 115
1

INTDSC 1003 is required only for first-time freshmen and transfer students with less than 24 college credits.

Please Note: This plan is an example of what a four year plan could look like for a typical student. Placement exam scores in math as well as the completion of coursework may change the plan. It should not be used in the place of regular academic advising appointments. All students are encouraged to meet with their advisor each semester. All requirements are subject to change.

BS in Media Studies 

First Year
FallHoursSpringHours
INTDSC 100311MEDIA ST: Introductory Course Requirement3
COMM 10503CORE - US History and Government3
ENGL 11003EXPLORE - Math & Sciences3
MATH 10203EXPLORE - Social Sciences6
CORE - Information Literacy3 
Cultural Diversity Requirement3 
 16 15
Second Year
FallHoursSpringHours
MEDIA ST 22353MEDIA ST Applied Writing Course Requirement3
MEDIA ST Introductory Course Requirement3MEDIA ST 2000 level elective3
EXPLORE - Math & Sciences3EXPLORE - Math & Sciences3
EXPLORE - Humanities6EXPLORE - Humanities & Fine Arts3
 EXPLORE - Social Sciences3
 15 15
Third Year
FallHoursSpringHours
ENGL 31003MEDIA ST 2000- Level elective3
MEDIA ST Applied Writing Course Requirement3MEDIA ST 3000 - Level elective3
2000+ Level Elective or minor92000+ Level Elective or minor9
 15 15
Fourth Year
FallHoursSpringHours
MEDIA ST 3000 Level elective6Practicum, Internship or Senior Project3
MEDIA ST 2000-3000 Level elective 2000+ Level Elective or minor12
2000+ Elective or minor9 
 15 15
Total Hours: 121
1

INTDSC 1003 is required only for first-time freshmen and transfer students with less than 24 college credits.

2

The general education courses listed assumes the U.S. History/Government requirement is fulfilled with a Social/Behavioral Science or Humanities general education course.  

Please Note: This plan is an example of what a four year plan could look like for a typical student. Placement exam scores in math as well as the completion of coursework may change the plan. It should not be used in the place of regular academic advising appointments. All students are encouraged to meet with their advisor each semester. All requirements are subject to change.

Communication Courses

COMM 1000 Effective Communication for College: 3 semester hours

A communication by objective approach is used to introduce students to effective communication in a college environment. Emphasis is placed on preparing and delivering effective messages whether written or spoken, formal or informal, digital or hardcopy.

COMM 1030 Interpersonal Communication I: 3 semester hours

Introduction to the theories of interpersonal communication. Emphasis on basic principles involved in one-to-one interactions.

COMM 1040 Introduction to Public Speaking: 3 semester hours

Theories and techniques of organization, argumentation, persuasion and delivery in public speaking.

COMM 1041 Presentational Speaking: 3 semester hours

Theories and techniques of presenting information in various contexts, formats, and settings. Emphasis is placed on strategic coordination for message effectiveness in a team-based environment.

COMM 1050 Introduction to Mass Communication: 3 semester hours

Introduction to oral, print, and electronic media of communication, including emerging digital formats. The course covers the major theories of mass communication effects as well as the social, organizational, economic, political, and technological factors that shape the creation and reception of mass media messages.

COMM 1135 Communication Theory: 3 semester hours

Survey of elements and processes critical to human communication behavior. Comparison of influential communication theories.

COMM 1150 Introduction to Public Relations: 3 semester hours

Publicity methods and public relations representation of profit and nonprofit institutions to the public; use of communication research and media, as applied to the public relations profession.

COMM 1920 Applied Communication: 3 semester hours

Prerequisite: Consent of instructor. An intermediate experience in applied communication on UMSL's campus, such as the school newspaper or radio station. Work must be done on campus, under supervision of a working professional, and in consultation with a faculty member. Repeatable, but no more than six hours of credit may be applied toward the 36-hour minimum required for the degree.

COMM 2230 Small Group Communication: 3 semester hours

Development of communication skills needed in small group decision-making. Application of these skills in contemporary problems.

COMM 2231 Communication in the Organization: 3 semester hours

Course integrates communication theories applicable to the structure and function of organizations. The effect of communication variables on departmental interface, member satisfaction and motivation, leadership and subordinate styles, and perception of the organization by the external environment.

COMM 2232 Effective Communication in the Organization: Tools for Leadership: 3 semester hours

This telecourse is designed to equip students with communication skills applicable to the organizational context. The course will present effective strategies for the articulation of ideas, with particular emphasis on the development of leadership skills.

COMM 2240 Persuasive Communication: 3 semester hours

A study of persuasive communication including theories, tehniques, forms, functions, applications, potential and limitations for individual and organizations. Insights from both classical rhetoric and contemporary communication theory.

COMM 3130 Advanced Interpersonal Communication: 3 semester hours

Prerequisite: COMM 1030. Continuation of COMM 1030, focusing on contemporary theories and research regarding interpersonal relationships.

COMM 3150 Crisis, Disaster, and Risk Communication: 3 semester hours

Prerequisites: Junior standing or consent of instructor. Course will focus on three specialized areas within public relations: communication methods and infrastructure in relation to large-scale disaster management; organizational crisis communication; and public communication regarding environmental, chemical and other public risk issues.

COMM 3330 Research Methods in Communication I: 3 semester hours

Introduction to the fundamental tools of quantitative research in communication. Focus of the course is on reading and comprehending communication research reports rather than conducting quantitative research.

COMM 3332 Intercultural Communication: 3 semester hours

Prerequisite: Junior standing or consent of the instructor. Study of culture as a variable in both interpersonal and collective communicative situations. Emphasis upon opportunities and problems arising from similarities or differences in communication patterns, processes, and codes among various cultural groups.

COMM 3337 Male/Female Communication: 3 semester hours

Prerequisite: Junior standing or consent of instructor. This course explores the influence of gender upon conetmporary American communication behavior. Topics include semantic and syntactic variations in male and female speech, gender-role development as process and product of communication, analysis of communication patterns and barriers within gender groups. Mass, public, interpersonal, and dyadic communication contexts are considered.

COMM 3352 Mass Media in Society: 3 semester hours

Prerequisites: COMM 1050. Examination and evaluation of theories and literature concerning media content and its effect on society. Topics include the evidence relating to the effect of entertainment and information media on audiences' behavior and attitudes, the factors that contribute to individual differences in responses to media content, and the ways the organizational structure of the media industries shape the type of content that is produced.

COMM 3353 Communication and Advocacy: 3 semester hours

This course reviews communication theory and research on the topic of social reform with an emphasis on the effectiveness of organized efforts to influence public opinion. Classic and contemporary case studies provide additional context to effective advocacy.

COMM 3355 Dangerous Messages: 3 semester hours

Prerequisites: Junior standing or consent of the instructor. This course examines how communication can be used to promote as well as inhibit societal and individual well-being. Topics include alcohol and tobacco, drugs, sexual behavior, and others pertaining to health and risky behaviors. Stereotyping, diversity in media ownership and content, hate speech, and other topics with implications for the health of citizens individually and as a people may also be covered.

COMM 3358 Communication in Public Relations: 3 semester hours

Prerequisites: COMM 1150. An overview of communication within the area of public relations. Emphasis on ethics, law, professional standards and written communication. Case study approach.

COMM 3360 Media & Health Communication: 3 semester hours

Prerequisites: COMM 1050 or consent of the instructor. This course explores the processes of health communication campaign design and evaluation. Course topics include health behavior change theories, influence of and use of media in campaigns, and strategic planning for campaigns.

COMM 3361 Interpersonal Health Communication: 3 semester hours

Prerequisites: COMM 1030 or consent of the instructor. The course examines the theories and literature dealing with the role of interpersonal communication in health behavior and health care. It places a special focus on patient-provider communication, social support, and cultural conceptions of illness.

COMM 3367 Organizational Health Communication: 3 semester hours

Prerequisites: COMM 2231 and COMM 3361; or consent of the instructor. This course examines the theories and literature dealing with the role of organizational communication in health behavior and health care. A service learning project with 15 hours of service is mandatory for the course.

COMM 3369 Special Topics in Health Communication: 3 semester hours

Prerequisites: Consent of instructor. This course provides an in-depth study of topics pertaining to current research in health communication. It may be repeated for credit once if topic is different.

COMM 3370 Social Media in Public Relations: 3 semester hours

Prerequisites; COMM 1150 or MEDIA ST 1100 or permission of the instructor. The course presents an overview of how to use social media and blogging in contemporary public relations. Students will also learn how to evaluate and create a social media plan.

COMM 3395 Special Topics In Communication: 3 semester hours

In-depth study of topics pertaining to current research in the department. May be repeated up to six credit hours if topic is different.

COMM 3400 Language and Behavior: 3 semester hours

Prerequisites: COMM 1030, junior standing or consent of the instructor. Examination of language and behavior which includes etiological considerations, functions, meanings, perceptions, and process-interaction rules.

COMM 3410 Nonverbal Communication: 3 semester hours

Prerequisites: COMM 1030, junior standing or consent of the instructor. An examination of the paralinguistic cues that accompany normal communication such as facial expression, eye behavior, gestures and body movements, accents and dialects, and the impact of touch, among others. The implications for message construction, delivery, and perception are discussed.

COMM 3500 Dysfunctional Communication: 3 semester hours

Prerequisites: COMM 1030, junior standing or consent of the instructor. An examination of some of the factors that impede effective communication. Emphasis is placed both on individual attributes such as verbal aggression and communication apprehension, as well as context-based factors found in family and romantic relationships, among others.

COMM 3510 Communication & Conflict: 3 semester hours

Prerequisites: COMM 1030, junior standing or consent of the instructor. An examination of the features that contribute to effective and ineffective communication during conflicts. The course integrates communication research and theory with practical applications in negotiation and conflict resolution.

COMM 3520 Communication Barriers I: 3 semester hours

Prerequisites: COMM 1030, junior standing or consent of the instructor. A review of communication research on physical and developmental barriers that impair or impede effective communication with children. A limited number of site visits and/or off-campus experiences are required.

COMM 3521 Communication Barriers II: 3 semester hours

Prerequisites: COMM 3520. An extension of COMM 3520, this course focuses on effective and empathic communication with children and adults encumbered by communication barriers. A strong emphasis on high impact educational experiences is a major component of this course. Site visits and/or off-campus experiences are required.

COMM 3600 Communication and Families: 3 semester hours

Prerequisites: COMM 1030, junior standing or consent of the instructor. An analysis of research and theory involving communicative attributes and phenomena unique to the family context. Communication between parent-child, siblings, and extended family members, as well as more complex family structures are addressed. Functional and effective communication techniques are also discussed.

COMM 3610 Communication and Relationships: 3 semester hours

Prerequisites: COMM 1030, junior standing or consent of the instructor. An examination of the contributions of communication researchers to the study of developing and maintaining human relationships with particular focus on communication in friendships and romantic relationships.

COMM 3700 Computer-Mediated Communication: 3 semester hours

Prerequisites: COMM 1030, COMM 1050, junior standing or consent of the instructor. A comparison of the similarities and differences between face-to-face communication and computer-mediated communication. Synchronous and asynchronous methods of interaction are examined, as well as other characteristics unique to the digital environment.

COMM 4035 Integrated Approaches-Public Relations, Advertising, & Promotion: 3 semester hours

Prerequisites: COMM 3358 or consent of instructor. Overview of how publicity, advertising and other promotional activities can be integrated into a single cohesive communication initiative or program.

COMM 4100 Communication Campaigns: 3 semester hours

Prerequisite: COMM 1030, COMM 1050, COMM 1150 and junior standing or consent of the instructor. This course focuses on the design, analysis, and implementation of mass communication-based information campaigns by integrating research and theory from interpersonal , mass communication, and public relations.

COMM 4199 Applied Strategic Communication: 3 semester hours

Prerequisites: Consent of instructor. This independent study course provides students with an applied experience in strategic communication. The course may require on-site visits to advertising and public relations firms and/or the development of multi-year strategic plans. This course may not be repeated for credit.

COMM 4360 Applied Health Communication: 3 semester hours

Prerequisites: Senior standing with at least 12 hours of course work in Communication, consent of instructor; enrollment limited to health communication certificate students. Advanced practical work experience emphasizing communication skills within a health organization. Experiences may include organizational and promotional activities, mass communication, public relations, research and writing, strategic communication, or training and development, all with a health communication focus. Internships are off-campus and proposed sites must be approved by the department. Work must be done under supervision of a working professional in the field, and in consultation with a faculty member.

COMM 4900 Directed Readings: 3 semester hours

Prerequistie: Consent of instructor.Supervised independent study focused on discipline-relevant content that expands on concepts and theories presented in communication courses. May be repeated for credit.

COMM 4905 Directed Readings in Health Communication: 3 semester hours

Prerequisites: Consent of instructor. Supervised independent study focused on discipline-relevant content in health communication that expands on concepts and theories presented in health communication courses. May be repeated once for credit.

COMM 4910 Supervised Research: 1-3 semester hours

Prerequisites: Consent of instructor. Supervised field, laboratory, or survey research experience that includes activities such as data collection, literature searches, qualitative or quantitative data analysis, survey or experiment administration, and other research related activities. May be repeated with consent of department.

COMM 4915 Supervised Research in Health Communication: 1-3 semester hours

Prerequisites: Consent of instructor. Supervised field, laboratory, or survey research experience in the area of health communication. Includes activities such as data collection, literature searches, qualitative or quantitative data analysis, survey or experiment administration, and other research related activities. May be repeated for up to 6 credit hours total with consent of department.

COMM 4920 Practicum in Applied Communication: 1-3 semester hours

Prerequisite: Junior standing, at least 12 hours of course work in Communication, and consent of instructor; open to Communication majors/minors. Practicum work experience with any discipline-relevant unit at UMSL including, but not limited to: the offices of students affairs, public relations, and research administration; the school newspaper or radio station'; and intra-departmental activities. Work must be done on campus, under supervision of a working professional in the field, and in consultation with a faculty member. Repeatable, but no more than six hours total credit may be earned in practicum courses toward the 36-hour minimum required for the degree.

COMM 4950 Internship in Applied Communication: 3-6 semester hours

Prerequisites: Senior standing with at least 12 hours of course work in Communication, consent of instructor; open to communication majors only. Advanced practical work experience emphasizing communication skills with any discipline-relevant entity. Experiences may include organizational and promotional activities, mass communication, public relations, research and writing, strategic communication, or training and development. Internships are off-campus and proposed sites must be approved by the department. Work must be done under supervision of a working professional in the field, and in consultation with a faculty member. Repeatable, but nor more than six hours total credit may be earned in internship courses toward the 35-hour minimum required for the degree.

COMM 5000 ACP - Elements of Public Speaking: 3 semester hours

Prerequisites: Graduate Standing, Special Consent. This course focuses on the delivery of theory and research based public speaking content for teachers seeking certification to teach communication courses for the Advanced Credit Program.

COMM 5010 ACP: Elements of Debate: 3 semester hours

Prerequisites: Graduate Standing, Special Consent. This course focuses on developing a comprehensive understanding of the theory and research typically taught in college level forensics and debate courses. Designed for teachers seeking certification to teach communication courses for the Advanced Credit Program.

COMM 5020 ACP - Persuasion and Influence: 3 semester hours

Prerequisites: Graduate Standing, Special Consent. This course focuses on developing a strong background in the research and theory that underlies attempts to persuade and influence others through the use of effective communication. Designed for teachers seeking certification to teach communication courses for the Advanced Credit Programs.

COMM 5050 ACP - Special Topics: 3-6 semester hours

Prerequisites: COMM 5000, COMM 5010, and COMM 5020, Special Consent. This rotating topic course focuses on developing knowledge of communication theory and research applicable to the context of teaching public speaking and debate. Topics may include such issues as nonverbal communication, conflict communication, and argumentation, among others. Designed for teachers seeking certification to teach in the Advanced Credit Program. May be repeated for a maximum of 6 credit hours.

COMM 5099 ACP - Observation and Implementation: 3 semester hours

Prerequisites: COMM 5000, COMM 5010, COMM 5020 and COMM 5050, Special Consent. Provides a capstone experience for teachers seeking to teach communication courses in the advanced credit program. While enrolled, participants will implement an ACP course in their school under the supervision of the Communication Department's advanced Credit Program Liaison.

COMM 6500 Seminar In Communication Theory: 3 semester hours

Prerequisite: Graduate standing. Examination of the theoretical, methodological, and philosophy of science issues in the discipline of communication. Examines general, micro, contextual, and interdisciplinary (symbiotic) communication theories. Required of all graduate communication students.

COMM 6510 Advanced Communication Research Methods I: 3 semester hours

Prerequisites: Graduate standing. Concerns the logic and forms of communication inquiry including an examination of various communication research and evaluation methods and their theoretical frameworks. Topics include communication research strategy and methodology, scientific process, derivation and test of hypotheses, methods of research design. Provides and orientation to graduate research including proposal development for thesis, internship and paper requirements, and includes a theory-based research project of the student's choice. Required of all graduate communication students.

COMM 6515 Advanced Communicatin Research Methods II: 3 semester hours

Prerequisite: COMM 6510 or permission of instructor. Overview of the most commonly utilized methods in quantitative data analysis statistical methods in communication with an emphasis on understanding how the statistic is reported in scholarly articles and when to use that method, rather than in the mathematical computation of the method. Topics include: descriptive statistics, single and multi-factor analysis of variance, simple and multiple linear regression, basics of nonlinear regression, analysis of categorical data, meta-analysis, and non-parametric statistical methods. Required of all graduate communication students.

COMM 6600 Seminar in Strategic Communication in Organizations: 3 semester hours

Prerequisite: Graduate standing. Examines the function of communication in the workplace. Students will study various frameworks for understanding organizational communication, implications of major organizational theories, and strategic communication processes in organizations. Interpersonal sensitivity, communication skills, and ethical values within organizations are also examined.

COMM 6700 Seminar in Mass Communication: 3 semester hours

Prerequisites: Graduate Standing. Examines the theories and research pertaining to media industries, content, and users. Topics include the impact of technology on media content and usage patterns, media effects on society and on individuals, media representation patterns, and the reasons users select particular types of content.

COMM 6750 Media Reception Processes: 3 semester hours

Prerequisites: COMM 6510 or permission of instructor. Examines how audiences select, interpret, and respond to media messages. Students, typically in a group, are involved in developing and carrying out a research study investigating the topic.

COMM 6800 Seminar in Health Communication: 3 semester hours

Prerequisites: Graduate Standing. Examines the theories that researchers use to investigate health communication phenomena, as well as the application of those theories to understanding and enhancing health. Course topics include health campaigns and interventions, patient-provider communication, and cultural perceptions of health.

COMM 6810 New Media and Communication Technology: 3 semester hours

Prerequisite: Graduate Standing. This course investigates the evolution of new media and communication technologies and their impacts on individuals and society. It addresses social, political, economic, and cultural dimensions of new communication channels and platforms. Specifically, the course focuses on issues such as social interactions, organizational communication, civic life, entertainment, consumer activities, and public health in the context of new media and communication technologies.

COMM 6815 Persuasion and Influence in Communication: 3 semester hours

Prerequisite: Graduate Standing. Broad-based examination of the major theories of social influence and persuasion and their practical applications.

COMM 6830 Seminar in Special Topis in Communication: 3 semester hours

Prerequisite: Graduate Standing. Selected topics in the study of communication. Review of the communication theory and methods appropriate to the topic. The course includes a research project. May be repeated if the topic is different.

COMM 6900 Directed Readings In Communication: 1-6 semester hours

Prerequisite: Graduate Standing and consent of instructor. Independent study of published research and reports relating to a specific topic in communication. May be repeated for credit with permission of advisor.

COMM 6910 Supervised Research in Communication: 1-3 semester hours

Prerequisites: Graduate Standing and consent of instructor. Primary research on specific topics in communication. May involve collaborative research with a faculty member on a topic of mutual interest or data collection/analysis for a project developed by the student under the guidance of a faculty member. May be repeated for credit with permission of advisor.

COMM 6920 Practicum in Computer-Mediated Communication: 1-3 semester hours

Prerequisites: Graduate standing and consent of program director. Applied practice or research in collaboration with a faculty member.

COMM 6950 Graduate Internship: 3-6 semester hours

Prerequisites: Graduate standing and approval of graduate coordinator. Individual on-site internship in organizational or mass communication. May be repeated.

COMM 6960 Thesis Research And Preparation: 1-10 semester hours

Prerequisites: Graduate Standing and consent of instructor. Individual research for and preparation of the graduate thesis.

Media Studies Courses

MEDIA ST 1055 Introduction to Social Media: 3 semester hours

Introduction to the creation and rise of social media/networks. Course will cover the impact and influence of dominant sites along with individual, group, political, and commercial behavior changes. The course will examine how social media platforms can be integrated with other current tools. Issues such as privacy, censorship, cyber-bullying, and the use of social media for anit-social/terrorist activities will be explored.

MEDIA ST 1065 Internet Media: 3 semester hours

This studio course will cover the principles of media design as they apply to the interactive world of the web. Sensitivity to the visual elements of online interfaces will be developed through analysis of the changing nature of communication technologies. Students will conceive and create their own web-based media projects.

MEDIA ST 1070 Introduction to Cinema: 3 semester hours

Same as THEATR 1070. This course provides an overview of American cinema from the early beginnings of D.W. Griffith and his contemporaries to the present day. The course will discuss both the Hollywood studio system and today's independent movement. Genre, film theory, criticism, and aesthetics are also covered.

MEDIA ST 1100 Introduction to Advertising: 3 semester hours

An introduction to the history, rhetoric, and aesthetics of Advertising. A basic understanding of industry issues and key areas such as account management, research, strategy, creative, media, and production.

MEDIA ST 1110 Introduction to Broadcasting and Digital Media: 3 semester hours

This course provides an introduction to the broadcasting and digital media industries. It also addresses topics including history, government regulations, technological changes, and social implications.

MEDIA ST 1198 Practicum in Media Studies: 1-6 semester hours

Prerequisites: Consent of Instructor. Open to Media Studies majors or minors only; not open to students who have delayed grades outstanding. Practical work in a field related to media studies supervised by a faculty member. This course may be repeated for up to 20 credit hours.

MEDIA ST 1500 Entertainment Economics: The Movie Industry: 3 semester hours

Same as ECON 1500. This survey course examines the interrelationships between economics and the movie industry. It explores the impact of economic factors on the production, distribution and exhibition of movies, focusing on the rise and fall of the studio system, role of technological change in the evolution of cinematography and the movie marketplace, financing and market segmentation, globalization and changing industrial structure within which films are produced. To the extent that movies reflect and contribute to popular economic perspectives, this course also evaluates the soundness of the movie industry's depiction of a variety of economic doctrines. Classes will consist of lecture, discussion, and brief film screenings.

MEDIA ST 2080 Advertising Copywriting: 3 semester hours

Same as ENGL 2080. To give students a hands-on approach for writing advertising material for print and broadcast against tight deadlines in a professional setting.

MEDIA ST 2090 Creative Advertising: 3 semester hours

Prerequisites: MEDIA ST 1100 or consent of instructor. Explores the fundamentals of the creative process by discussing selling messages, marketplace diversity, research, strategy, layouts, and the creative brief. Emphasis on creative campaigns for radio, television, direct marketing, and the Internet.

MEDIA ST 2113 Media Production I: 3 semester hours

Study of the basic skills needed to create media packages. The class will provide students with practical experience in camera operation, directing, producing, switching, audio mixing, and lighting, as well as basic non-linear editing. Lab arranged.

MEDIA ST 2114 Radio Production I: 3 semester hours

Prerequisites: MEDIA ST 1110. Theory and practice in the creation of radio programs. Laboratory experience included.

MEDIA ST 2180 Introduction to News Writing: 3 semester hours

This course focuses on developing stories and news writing; staff of The Current and other student publications are encouraged to enroll.

MEDIA ST 2210 Video Production I: 3 semester hours

Prerequisites: MEDIA ST 2113 or consent of instructor. Study of the basic theories of remote video production. The areas of producing and directing in the field will be examined and practiced. The course will focus on technical and aesthetic aspects of cinematic production. Lab arranged.

MEDIA ST 2211 Introduction to Digital Multimedia Production: 3 semester hours

Students will explore different state-of-the-art digital multimedia applications, including audio, video, and computer generated graphics, that are presently used in television, radio, CD, DVD, and online presentation. Current media related software such as QuickTime, Window Media, and Flash multimedia creation will be demonstrated and utilized to develop skill sets in those areas.

MEDIA ST 2212 Broadcast Writing and Reporting: 3 semester hours

Prerequisites: MEDIA ST 1110 or consent of instructor. Elementary principles and practice of writing for radio and television in varied program formats, emphasis on preparation of written materials for news and public affairs presentation. Lecture and lab.

MEDIA ST 2220 Promotion Essentials: 3 semester hours

Prerequisites: MEDIA ST 1100 or consent of instructor. Explains the difference between advertising and sales promotion and why companies use sales promotion. Understand how companies utilize the different sales promotion techniques in each medium. Emphasis on the key sales promotion tools used by companies.

MEDIA ST 2222 Convergence and Digital Media: 3 semester hours

The development of new media technologies results in convergence, in which the lines between or among formerly separate media are blurred. Convergence and Digital Media focuses on the emerging media forms which result, including such new options as mobile apps for audio and video, blogs, and social media, as well as new tools for media creation for personal, social, business, and organizational expression. The course will examine emerging media technical options, effective message strategies in the context of emerging media, and basic principles associated with the practical use of tools for the creation of emerging media content. Both a lecture/discussion format and a hands-on project approach will be utilized.

MEDIA ST 2225 Live Events Media: 3 semester hours

Techniques and aesthetics of recording live video events. Course will include practical application training for single- and multi-camera shoots of concerts, lectures, theatre, dance, weddings, and other special events.

MEDIA ST 2228 Public Relations Writing: 3 semester hours

Prerequisites: ENGL 3140 or equivalent. An introduction to the process of planning, producing, and evaluating written public relations messages. Writing assignments include media releases, letters, memos, position papers, background papers, brochures, and reports and proposals.

MEDIA ST 2230 Introduction to Sound Recording: 3 semester hours

An applied multimedia production course focusing on audio principles, digital recording equipment, sound reproduction, and multimedia production techniques. Course includes theoretical aspects of sound, acoustics, audio signal flow, and the aesthetics of sound mixing.

MEDIA ST 2235 Media Theory: 3 semester hours

Prerequisite: COMM 1050. This courses presents a theory-based explanation of the relationship between mass media and society. The topics covered include agenda-setting, violence and television, and other current issues from a critical perspective.

MEDIA ST 2500 Introduction to Comparative International Media Systems: 3 semester hours

This course introduces students to various media systems and theories around the world. It examines similarities and differences in media history, structures, and regulatory processes of developing countries, focusing on the dominant culture(s) of non-western regions. It also provides a framework for understanding and analyzing the cultural differences among global media systems in Africa, the Middle East, and Asia. In addition, the course examines aboriginal and other development media. The course fulfills the cultural diversity requirement.

MEDIA ST 2510 Fundamentals of Mobile Design: 3 semester hours

Building on core web languages and programming standards, this course introduces central concepts, techniques, methodologies, and best practices in the creation and deployment of mobile websites, applications, and user interface.

MEDIA ST 3025 Current Issues in Strategic Communication: 3 semester hours

Prerequisites: MEDIA ST 1100 or COMM 1150, junior standing, or consent of instructor. The course covers current trends, topics, and controversies in advertising, public relations, and related fields. Students will analyze, evaluate, and critique current topics in group discussions. Students are expected to help select and research the topics as well as lead discussion with the support from the instructor.

MEDIA ST 3030 Advertising and Social Media: 3 semester hours

Prerequisite: MEDIA ST 2090. Examination of advertising online with such topics as: social communities, friendvertising, virtual worlds, brand building, media democracy, online opinions, gaming, and how companies can leverage their brand using two-way interaction.

MEDIA ST 3113 Media Production II: 3 semester hours

Prerequisite: MEDIA ST 2113. Advanced study of the skills needed to create media packages. The class will provide students with a continuation of practical training in camera operations, directing, producing, switching, audio mixing, and lighting, as well as more advanced post production techniques. Lab arranged.

MEDIA ST 3150 Feature Writing: 3 semester hours

Same as ENGL 3150. Prerequisites: ENGL 1100 or equivalent. Study of freelance and staff-written magazine or newspaper feature articles. Emphasis on relationship between types of publication and article content, research methods, and writing style. Frequent short assignments - journal entries, interviews, library projects, article critiques, and market reports - lead to production of full-length feature articles. May not be taken on the satisfactory/unsatisfactory option. The course counts toward the English Certificate in Writing.

MEDIA ST 3180 Reporting: 3 semester hours

Same as ENGL 3180. Prerequisites: ENGL 3140 or equivalent. Theory and practice of reporting news for publication in the print media. Includes one classroom session and one field assignment weekly. Stories must be filed within deadline limit. Writing emphasis is on clarity, conciseness, and accuracy. The course counts toward the English certificate in Writing.

MEDIA ST 3215 Commercial Media Applications: 3 semester hours

Prerequisites: MEDIA ST 2210, MEDIA ST 2211; or consent of instructor. An integrated application of audio, video, and digital media production techniques for commercial purposes. Emphasizing a client-centered approach, students gain practical experience in developing media applications that conform to client-defined specifications.

MEDIA ST 3310 Video Production II: 3 semester hours

Prerequisite: MEDIA ST 2210. Study of advanced theories of media production. Refinement of production principles learned in MEDIA ST 2210. Exploration of complex program formats, and advanced non-linear editing techniques. Lab arranged.

MEDIA ST 3313 Advanced Video Editing: 3 semester hours

Prerequisites: Six (6) hours of television production. Study of advanced non-linear editing techniques, animation, and advanced graphics development. Exploration of state of the art editing formats. Lab arranged.

MEDIA ST 3317 Audio Media Industries: 3 semester hours

Prerequisite: Junior standing. This course covers the historical development and current status of the audio media industries such as music recording, radio broadcasting, and digital streaming. It addresses the impact of recording, broadcasting, and digital distribution technology on the development of popular music and of other audio media such as talk radio and podcasts.

MEDIA ST 3318 Advanced Independent Video Production: 3 semester hours

Prerequisites: MEDIA ST 2210. This course will enable students to plan, script, shoot and edit advanced independent video productions for exhibition and competitive formats. Emphasis will be placed upon auteur conceptualization, production, and direction. May be repeated for up to a total of 6 credit hours.

MEDIA ST 3334 Advertising Media Planning: 3 semester hours

Prerequisites: MEDIA ST 1100. A hands-on study of how to determine an advertising budget, select media and develop a strategic plan.

MEDIA ST 3338 Advertising Technique: 3 semester hours

Same as MKTG 3738. Prerequisite: MEDIA ST 1100 or MKTG 3700 or consent of instructor. Techniques for creating advertising messages and campaigns to reach target audiences. Focus on the process of persuasion, importance of advertising in modern economics, rationale for company advertisement, evaluation of advertising effectiveness, and assessment of advertising myths and truths. Practical application of messages and campaigns will be stressed.

MEDIA ST 3350 Mass Media History: 3 semester hours

Prerequisites: COMM 1050 or MEDIA ST 1110. This course examines the social, economic, and political factors contributing to the development of American mass media. It emphasizes significant personalities who helped shape media history and involves analyses of select critical works.

MEDIA ST 3355 Media Law and Regulation: 3 semester hours

Prerequisites: COMM 1050 or MEDIA ST 1110. This course addresses laws affecting the mass media. The topics covered include problems and issues in legal regulation of media content, ownership, access, and accountability as well as industry self-regulation and the influence of citizens' organizations.

MEDIA ST 3356 Global Media Systems and Trends: 3 semester hours

This course will survey major theories, global trends, and key stakeholders in the field of mass and digital media. It addresses issues regarding the transnational and transcultural flow of media content and communication technologies. Topics include the historical context and cultural implications of globalization, patterns of international media flow, and the roles of transnational media and communication organizations.

MEDIA ST 3357 Media Convergence: 3 semester hours

This course will provide students with an overview of how computer technologies, telecommunication networks, and digital media are transforming contemporary culture and everyday life. Through hands-on projects on topics of social relevance, students will explore multiple platforms for reaching a variety of audiences. The course will also deal with policy issues such as regulation and competition.

MEDIA ST 3398 Internship In Media Studies: 3-6 semester hours

Prerequisites: Senior standing; consent of instructor; open to Media Studies majors only; not open to students who have any delayed grades. Practical work at an off-campus agency, supervised by a professional in consultation with a faculty member. This course may be repeated for up to 20 credit hours.

MEDIA ST 3500 Advanced Advertising Seminar: 3 semester hours

Prerequisites: MEDIA ST 2080, MEDIA ST 2090, and MEDIA ST 3334 or consent of instructor. Students utilize skills learned in copywriting, creative advertising, and media buying and planning. Students are graded on research and customer insights, strategy, messaging and creative media plan, advertising partnerships, and measures of effectiveness. The course final includes preparing a Plan Book for a specific client and presenting at a national competition.

MEDIA ST 3505 Field Experience in Advertising: 3 semester hours

Prerequisites: Junior standing and completion of 3 courses from the Certificate in Advertising or consent of instructor. Through supervised travel, students will examine current ad campaigns, media placement, and effects on consumer purchasing behaviors. They will develop a broad hands-on understanding of the industry while applying principles and practices learned in the classroom. Topics include creativity with visual images and/or photographs, copywriting, accounting planning, account services, and media planning and buying. For field experience, students will visit advertising agencies, businesses that have in-house advertising departments, vendors (such as printers), museums, and other creative venues in St. Louis and/or other cities.

MEDIA ST 3990 Directed Readings in Media Studies: 3 semester hours

Prerequisites: consent of instructor; not open to students who have any delayed grades. Supervised independent study involving readings, conferences, papers, in one of the department's disciplines: advertising, radio, television, film, or journalism.

MEDIA ST 4040 Special Topics in Media Studies: 1-6 semester hours

Prerequisites: Junior, Senior, or Graduate standing and consent of instructor. Special topics with subject matter dealing with current issues, (theoretical or applied), in the discipline of media studies. Since the topics of MEDIA ST 4040 may change from semester to semester, the course may be repeated for up to 12 credit hours.

MEDIA ST 4400 Senior Project: 3-6 semester hours

Prerequisites: Senior Status, Consent of Instructor. The capstone experience requires seniors to produce an original research project, a representative portfolio, or an intrinsic case study, which exemplifies their undergraduate study. Students will present their work to the instructor supervising the course, as well as program related-faculty. Repeatable up to 6 credit hours.

Alice Hall
Associate Professor and Chair
Ph.D., University of Pennsylvania

Alan Heisel
Professor
Ed.D, West Virginia University

Michael Murray
Curators' Teaching Professor
Ph.D., University of Missouri-Columbia

James Fay
Associate Professors
M.F.A., Tulane University

Amber Reinhart
Associate Professors, Associate Chair and Graduate Program Director
Ph.D., University of Buffalo

Yan Tian
Associate Professors
Ph.D., Temple University

Lara Zwarun
Associate Professors
Ph.D., University of California-Santa Barbara

Stephanie K. Van Stee
Assistant Professor
Ph.D., University of Kentucky

Clark McMillion
Teaching Professor and Internship and Practicum Coordinator
M.A., State University College of New York at Brockport

Shannon Ahrndt
Associate Teaching Professor
M.A., University of Wisconsin-Milwaukee

Jill Alexander
Associate Teaching Professor
M.A., University of South Alabama

Dennis Ganahl
Associate Teaching Professor
Ph.D., University of Missouri-Columbia

Leigh Heisel
Associate Teaching Professor and Online Program Coordinator
M.A., West Virginia University

Ryan Krull
Lecturer
M.F.A, University of Missouri-St. Louis

Donald Shields
Professor Emeritus
Ph.D., University of Minnesota