Business Administration BS, Marketing Emphasis

General Education Requirements

All Business majors must meet the university general education requirements. As part of meeting the university's general education requirements, all Business majors must complete the prerequisite courses below :

ECON 1001Principles of Microeconomics (MOTR ECON 102)3
ECON 1002Principles of Macroeconomics (MOTR ECON 101)3
MATH 1030College Algebra (MOTR MATH 130)3
MATH 1100Basic Calculus3
MATH 1105Basic Probability and Statistics3

Degree Requirements

All Business majors must meet College of Business G.P.A., good standing and credit requirements as outlined in the Bulletin.

Lower Division Business Core Requirements

ACCTNG 2400Fundamentals of Financial Accounting3
ACCTNG 2410Managerial Accounting3
BUS AD 2900Legal Environment of Business3
INFSYS 2800Information Systems Concepts and Applications3
Total Hours12

Upper Division Requirements

ENGL 3120Business Writing3

Upper Division Non-Business or Business Requirement

Two global awareness courses selected from an approved list maintained in the Office of Undergraduate Academic Advising in the College of Business Administration; also available on our web site.

Upper Division Business Requirements

FINANCE 3500Financial Management3
SCMA 3300Business Analytics and Statistics3
SCMA 3301Introduction to Supply Chain Management3
MGMT 3600Management and Organizational Behavior3
MGMT 4219Strategic Management3
MKTG 3700Basic Marketing3
A minimum of 18 additional hours of upper division approved business electives18

 Assessment Requirement

MGMT 4220Business Assessment Testing0

Emphasis Area Requirements

Marketing involves the activities needed to facilitate an exchange. This includes selling products, services, or ideas to both individual consumers and business buyers.

MKTG 3740Marketing Analysis3
MKTG 4700Marketing Management3
Select four additional upper division courses from the following:12
Consumer Behavior
Management of Promotion
Introduction to Digital Marketing Strategies
Introduction to Social Media Marketing
Sales Management
Business to Business Marketing
Introduction to Transportation
Traffic and Transportation Management
Transportation Security and Risk
Aviation Business
International Marketing
Women in International Entrepreneurship
Marketing in the European Union
Internship in Marketing
Seminar in Marketing
Independent Study in Marketing
Advertising Technique
Total Hours18

Marketing majors may choose to focus their electives in the area of digital and social media marketing and communications.  This track is a group of departmental courses that will focus on the use of emerging technologies and platforms by which business use to communicate with and engage with their customers, prospects and vendors.

The Track in Digital and Social Media Marketing is comprised of the following courses:

MKTG 3721Introduction to Digital Marketing Strategies3
MKTG 3722Introduction to Social Media Marketing3
MKTG 3710Consumer Behavior3
MKTG 3720Management of Promotion3

Undergraduate Business Learning Goals & Objectives


  • Students will be able to remember, identify and synthesize core Business Content from the six core business areas within the College of Business.
  • Students will be able to identify and explain items related to Decision Making
  • Students will be able to synthesize business concepts as it relates to International Business
  • Students will be able to demonstrate appropriate business  Verbal/Written skills
  • Students will be able to demonstrate appropriate business Quantitative knowledge.
  • Students will be able to demonstrate concepts related to basic Ethics knowledge.



  1. Students will be able to understand the definition of marketing, its basic function, and the process of environmental scanning.
  2. Students will be able to use marketing research to understand consumer decision making and perform analysis of market segmentation, targeting, and positioning.
  3. Students will be able to explain the process of new product development and concepts of branding equity and strategies.
  4. Students will be able to discuss integrated marketing communications and various adverting/promotion strategies.
  5. Student will be able to understand channel distribution structure and coverage, and related pricing strategies.

Sample Four Year Plan

First Year
MATH 10303MATH 11003
ENGL 11003ECON 10013
BUS AD 10003INFSYS 28003
INFSYS 18003EXPLORE - Humanities & Fine Arts3
EXPLORE - Humanities & Fine Arts3EXPLORE - Math & Sciences3
 15 15
Second Year
MATH 11053ACCTNG 24103
ACCTNG 24003BUS AD 29003
ECON 10023SCMA 33013
CORE - Communication Proficiency3EXPLORE - Humanities & Fine Arts3
CORE - US History & Government3Cultural Diversity Requirement3
 15 15
Third Year
SCMA 33003FINANCE 35003
MKTG 37003MGMT 36003
ENGL 31203MKTG Elective 3
Non-Business Electives6Global Awareness Course3
 Non-Business Elective3
 15 15
Fourth Year
MKTG 37403MGMT 4219
MGMT 4220
MKTG Elective6MKTG 47003
Global Awareness Course, Non-Business3MKTG Elective6
Non-Business Elective3Non-Business Elective3
 15 15
Total Hours: 120

PLEASE NOTE: This plan is an example of what a four year plan could look like for a typical student. Placement exam scores in math as well as the completion of coursework may change the plan. It should not be used in the place of regular academic advising appointments. All students are encouraged to meet with their advisor. All requirements are subject to change.