Students must complete the following six courses or appropriate substitutes if course waivers are appropriate:
|MKTG 5700||Contemporary Marketing Concepts||3|
|MKTG 5710||Consumer Motivation and Behavior||3|
|MKTG 5740||Marketing and Business Analytics||3|
|MKTG 5701||Marketing Planning and Strategy||3|
|MKTG 5720||Marketing Communications||3|
|MKTG 5730||Clinical Study in Digital and Social Media Marketing||3|
All course prerequisites and all course waivers are applicable. The Marketing department chairperson and the director of Graduate Studies in Business must approve substitute courses. In all cases, 18 hours (including at least 12 hours in Marketing) are needed to complete the certificate.