Marketing Management Graduate Certificate


Students must complete the following six courses or appropriate substitutes if course waivers are appropriate:

MKTG 5700Contemporary Marketing Concepts3
MKTG 5710Consumer Motivation and Behavior3
MKTG 5740Marketing and Business Analytics3
Marketing Management:
MKTG 5701Marketing Planning and Strategy3
MKTG 5720Marketing Communications3
MKTG 5730Clinical Study in Digital and Social Media Marketing3
Total Hours18

All course prerequisites and all course waivers are applicable. The Marketing department chairperson and the director of Graduate Studies in Business must approve substitute courses. In all cases, 18 hours (including at least 12 hours in Marketing) are needed to complete the certificate.