Digital and Social Media Marketing Graduate Certificate

To obtain the certificate, students must complete the following 4 “foundation” marketing courses, the "research and analytics" course and the "special seminar" course for a total of 18 credits:

Marketing Foundation Courses:
MKTG 5700Contemporary Marketing Concepts3
MKTG 5721Digital Marketing Strategies and Measurement3
MKTG 5722Social Media Marketing Strategy3
MKTG 5730Clinical Study in Digital and Social Media Marketing3
Research and Analytics Course:
MKTG 5710Consumer Motivation and Behavior3
Seminar Course:
MKTG 5731Special Seminars in Digital and Social Media Marketing3
Total Hours18