Business Administration BS, Marketing Emphasis
General Education Requirements
All Business majors must meet the university general education requirements. As part of meeting the university's general education requirements, all Business majors must complete the prerequisite courses below :
| ECON 1001 | Principles of Microeconomics (MOTR ECON 102) | 3 |
| ECON 1002 | Principles of Macroeconomics (MOTR ECON 101) | 3 |
| MATH 1030 | College Algebra (MOTR MATH 130) | 3 |
| MATH 1100 | Basic Calculus | 3 |
| MATH 1105 | Basic Probability and Statistics | 3 |
Degree Requirements
All Business majors must meet College of Business G.P.A., good standing and credit requirements as outlined in the Bulletin.
Lower Division Business Core Requirements
| ACCTNG 2400 | Fundamentals of Financial Accounting | 3 |
| ACCTNG 2410 | Managerial Accounting | 3 |
| BUS AD 2900 | Legal Environment of Business | 3 |
| INFSYS 2800 | Information Systems Concepts and Applications | 3 |
| Total Hours | 12 | |
Upper Division Requirements
| ENGL 3120 | Business Writing | 3 |
Upper Division Non-Business or Business Requirement
Two global awareness courses selected from an approved list maintained in the Office of Undergraduate Academic Advising in the College of Business Administration; also available on our web site.
Upper Division Business Requirements
| ENT 3100 | Applications of Entrepreneurship 1 | 3 |
| FINANCE 3500 | Financial Management | 3 |
| SCMA 3300 | Business Analytics and Statistics | 3 |
| SCMA 3301 | Introduction to Supply Chain Management | 3 |
| MGMT 3600 | Management and Organizational Behavior | 3 |
| MGMT 4219 | Strategic Management | 3 |
| MKTG 3700 | Basic Marketing | 3 |
| A minimum of 15 additional hours of upper division approved business electives | 15 | |
| Total Hours | 36 | |
| 1 | Course is required for BS Accounting and all BS Business Administration majors. |
Assessment Requirement
| MGMT 4220 | Business Assessment Testing | 0 |
Emphasis Area Requirements
Marketing involves the activities needed to facilitate an exchange. This includes selling products, services, or ideas to both individual consumers and business buyers.
| MKTG 3740 | Marketing Analysis | 3 |
| MKTG 4700 | Marketing Management | 3 |
| Select four additional upper division courses from the following: | 12 | |
Marketing (MKTG) courses at the 3000-level or higher | ||
| Advertising Technique | ||
| Total Hours | 18 | |
Marketing majors may choose to focus their electives in the area of digital and social media marketing and communications. This track is a group of departmental courses that will focus on the use of emerging technologies and platforms by which business use to communicate with and engage with their customers, prospects and vendors.
The Track in Digital and Social Media Marketing is comprised of the following courses:
| MKTG 3721 | Introduction to Digital Marketing Strategies | 3 |
| MKTG 3722 | Introduction to Social Media Marketing | 3 |
| MKTG 3710 | Consumer Behavior | 3 |
| MKTG 3720 | Advertising and Promotion | 3 |
Learning Outcomes
Upon completion of the program, graduates will be able to:
- Articulate and apply foundational knowledge associated with core business disciplines (accounting, finance, supply chain management, marketing, information technology, and management). (Functional Business Knowledge)
- (a) Identify business problems and opportunities, (b) analyze relevant strategic, tactical, and operational options through qualitative and quantitative methods in order to (c) make recommendations and provide the rationale behind decisions. (Decision Making Skills)
- Identify and evaluate global business factors, including the opportunities, constraints and risks of operating across various country environments. (Global Orientation)
- Identify legal/ethical issues, assess impact, and decide on a socially responsible course of action. (Ethical Orientation)
- Students will be able to effectively communicate business issues, analyses and recommendations in written and oral presentations to stakeholders. (Business Communication Skills)
- Develop technological and quantitative skills, including those associated with statistics, data visualization and analysis, project management, social media, and those commensurate with their business specialization. (Technological Skills)
- Demonstrate interpersonal skills to collaborate within diverse teams, effectively engage with stakeholders in a professional manner, and develop leadership skills. (Interpersonal Skills)
- Students will be able to solve marketing related problems using qualitative and/or quantitative tools.
- Students will be able to develop marketing plans and execute marketing strategies.
Sample Four Year Plan
| First Year | |||
|---|---|---|---|
| Fall | Hours | Spring | Hours |
| MATH 1030 | 3 | BUS AD 1107 or MATH 1100 | 3 |
| ENGL 1100 | 3 | ECON 1001 | 3 |
| BUS AD 1000 or ENT 1100 | 3 | INFSYS 2800 | 3 |
| INFSYS 1800 | 3 | EXPLORE - Humanities & Fine Arts | 3 |
| EXPLORE - Humanities & Fine Arts | 3 | EXPLORE - Math & Sciences | 3 |
| INTDSC 1003 | 1 | ||
| 16 | 15 | ||
| Second Year | |||
| Fall | Hours | Spring | Hours |
| MATH 1105 | 3 | ACCTNG 2410 | 3 |
| ACCTNG 2400 | 3 | BUS AD 2900 | 3 |
| ECON 1002 | 3 | SCMA 3301 | 3 |
| CORE - Communication Proficiency | 3 | EXPLORE - Humanities & Fine Arts | 3 |
| CORE - US History & Government | 3 | Cultural Diversity Requirement | 3 |
| 15 | 15 | ||
| Third Year | |||
| Fall | Hours | Spring | Hours |
| SCMA 3300 | 3 | FINANCE 3500 | 3 |
| MKTG 3700 | 3 | MGMT 3600 | 3 |
| ENGL 3120 | 3 | MKTG Elective | 3 |
| ENT 3100 | 3 | Global Awareness Course | 3 |
| Elective | 3 | Elective | 3 |
| 15 | 15 | ||
| Fourth Year | |||
| Fall | Hours | Spring | Hours |
| MKTG 3740 | 3 | MGMT 4219 & MGMT 4220 | 3 |
| MKTG Elective | 6 | MKTG 4700 | 3 |
| Global Awareness Course | 3 | MKTG Elective | 3 |
| Elective | 3 | Elective | 5 |
| 15 | 14 | ||
| Total Hours: 120 | |||
PLEASE NOTE: This plan is an example of what a four year plan could look like for a typical student. Placement exam scores in math as well as the completion of coursework may change the plan. It should not be used in the place of regular academic advising appointments. All students are encouraged to meet with their advisor. All requirements are subject to change.