Public Relations Undergraduate Certificate

The Certificate in Public Relations offers a sequence of courses that will prepare students for a successful career in public relations. This writing-intensive certificate program includes a selection of required and elective courses that integrate practical knowledge of the public relations industry with communication planning and research tactics needed in today’s ever-changing world. The sequence of courses is based upon the latest report from the Commission on Public Relations Education and the certification requirements of the Public Relations Society of America. To earn the certificate, student must complete a minimum of 21 credits in the designated courses with a grade of “C” or better.
Required Courses
COMM 1150Introduction to Public Relations3
COMM 2180Public Relations Writing3
COMM 3330Research Methods in Communication I3
COMM 4100Communication Campaigns3
COMM 4199Applied Strategic Communication 13
Elective Coursework (minimum of 6 credit hours required):6
Introduction to Health Communication
Crisis, Disaster, and Risk Communication
Social Media in Public Relations
Media Law and Regulation
Basic Marketing
Introduction to Digital Marketing Strategies
Total Hours21

For more information on this certificate, please contact the Department of Communication and Media’s Public Relations Coordinator.

Learning Outcomes

Students will be able to:

  • Interpret and apply basic public relations principles to design, research and plan public relations campaigns.
  • Compose written public relations materials that are written in a clear, brief, concise format following the appropriate format and style.
  • Make use of broad knowledge combined with principles of public relations in order to evaluate and create effective public relations campaigns.
  • Plan and implement research projects; read and interpret research data as applied to public relations campaigns and message strategy.
  • Create and conduct ethically sound and socially responsible public relations strategies and campaigns.