Business Administration MBA, Marketing Emphasis
Admission Requirements
The admission standards for all Graduate Business Programs (master's programs and graduate certificates) are the same. To be eligible to apply, an applicant must hold a bachelor’s degree from an accredited college or university and show high promise of academic success.
Graduate Business Programs take a holistic approach when evaluating student applications. Grade point average (GPA) and professional experience are considered when making an admissions decision.
Applicants must meet the general graduate admission requirements of the Graduate School, described in the UMSL catalog. Students are considered for admission to the graduate program in MBA only after they have formally applied for admission through the Graduate School.
Degree Requirements
Depending on the student’s previous background, programs will require a minimum of 30 hours. Coursework must be completed within a maximum six-year period. At least 2/3 of coursework must be taken while enrolled as an MBA candidate at UMSL.
All students must satisfy the following requirements in professional written and oral communication, business law and ethics/ and social responsibility, economics, and business statistics. The Graduate Business Office in collaboration with department chairs will determine whether a student satisfies these requirements. In general:
The Professional and Written Communications skills requirement can be satisfied by any one of the following:
- Evidence of prior coursework
- Completion of BUS AD 5100
The Business Law and Ethics/Social Responsibility requirements can be satisfied by any one of the following:
- Evidence of prior coursework
- Completion of BUS AD 5900
The Economics requirement can be satisfied by any one of the following:
- Evidence of prior coursework
- Completion of BUS AD 5000
- Completion of Economics boot camp
The Statistics requirement can be satisfied by any one of the following:
- Evidence of prior coursework
- Completion of SCMA 5300
- Completion of Statistics boot camp
Assurance of Learning
All MBA students are required to participate in BUS AD 6991, a one-time lab during which a short survey is administered. The course is graded on a satisfactory/ unsatisfactory basis. A satisfactory grade is required for graduation.
Business Core (21 credit hours)
The following courses or their equivalents are required of all degree candidates. Students with prior business degrees may take advanced courses in each of the functional areas listed in the Business Core, as advised by the Graduate Business Advisors assigned to the students. Based on a formal review and evaluation by the Graduate Business Programs Office, students may be granted waivers in the Business Core section. Waivers depend on the applicability of, and performance in, prior coursework. Regardless of the number of courses waived, all students must complete at least 30 credit hours to earn the MBA degree.
| Course Number | Title | Hours |
|---|---|---|
| ACCTNG 5400 | Financial and Managerial Accounting | 3 |
| FINANCE 6500 | Financial Management | 3 |
| INFSYS 5800 | Management Information Systems | 3 |
| MGMT 5600 | Leading for Strategic Impact | 3 |
| MKTG 5700 | Integrated Marketing Strategies | 3 |
| SCMA 5310 | Supply Chain Strategies | 3 |
| BUS AD 6990 | Strategy Formulation And Implementation | 3 |
Electives (9 credit hours)
Students may choose to pursue an Emphasis Area to satisfy the 9 credit hour Electives requirement or pursue an MBA with no emphasis area. No course may be used for more than one emphasis area. If no emphasis area is chosen, students have the flexibility to customize their MBA by choosing from a large collection of elective graduate courses within the College of Business Administration, in consultation with their Graduate Business academic advisor.
Emphasis Area Requirements
Master of Business Administration (MBA) students seeking an emphasis in Marketing must complete a minimum of 9 hours of Marketing electives beyond MKTG 5700 (MKTG 5700 does not count toward the emphasis in Marketing). A maximum of 15 hours in any functional area will count toward degree requirements. Only courses that are substantially different from courses taken for credit in a student’s undergraduate program will be accepted.
Learning Outcomes
Upon completion of the program, graduates will be able to:
- Demonstrate knowledge of core business content in accounting, finance, information systems, supply chain analytics, management, and marketing.
- Apply core business content and principles for effective business decision making.
- Demonstrate analytical skills to solve business problems and evaluate the conditions of corporations and markets.
- Effectively communicate business insights using oral and written formats.
- Identify legal/ethical issues and implications, and make informed decisions.
- Expand leadership skills to effectively engage with stakeholders in a professional manner.
- Demonstrate a global mindset needed to effectively navigate the interconnected nature of today’s business environment.
- Develop, analyze, and evaluate strategic and tactical marketing plans and programs and to assess marketing performance.
- Demonstrate proficiency in digital marketing, social media marketing and analytics.
- Describe how marketers can design and adapt their campaigns and strategies based on the study of consumer behavior.