Applicants must meet general University of Missouri-St. Louis Graduate School admissions requirements.
All course prerequisites and all course waivers are applicable. Substitute courses may be approved by the appropriate department chairperson and the Director of Graduate Business Programs.
|MKTG 5721||Digital Marketing Strategies and Measurement||3|
|MKTG 5722||Social Media Marketing Strategy||3|
|MKTG 5731||Special Seminars in Digital and Social Media Marketing||3|
|Choose one of the following courses:||3|
|Contemporary Marketing Concepts|
|Consumer Motivation and Behavior|
|Customer Relationship Management Strategies|
Upon completion of the program, certificate earners will be able to:
- Assess the role and practice of marketing within an organization, including theoretical and applied aspects of the marketing discipline (MKTG 5700)
- demonstrate fluency in digital marketing technologies such as web analytics, search engine optimization and paid search techniques (MKTG 5721)
- design and measure the effectiveness of social marketing campaigns leveraging social networks to develop social media content to meet specific marketing objectives (MKTG 5722)
- examine advanced customer relationship marketing techniques to reach new audiences and refine marketing campaigns (MKTG 5733).