Digital and Social Media Marketing Graduate Certificate

Admission Requirements

Applicants must meet general University of Missouri-St. Louis Graduate School admissions requirements.

Certificate Requirements

All course prerequisites and all course waivers are applicable. Substitute courses may be approved by the appropriate department chairperson and the Director of Graduate Business Programs.

Required Courses
MKTG 5721Digital Marketing Strategies and Measurement3
MKTG 5722Social Media Marketing Strategy3
MKTG 5731Special Seminars in Digital and Social Media Marketing3
Electives
Choose one of the following courses:3
Contemporary Marketing Concepts
Consumer Motivation and Behavior
Customer Relationship Management Strategies
Total Hours12

Learning Outcomes

Upon completion of the program, certificate earners will be able to:

  • Assess the role and practice of marketing within an organization, including theoretical and applied aspects of the marketing discipline (MKTG 5700)
  • demonstrate fluency in digital marketing technologies such as web analytics, search engine optimization and paid search techniques (MKTG 5721)
  • design and measure the effectiveness of social marketing campaigns leveraging social networks to develop social media content to meet specific marketing objectives (MKTG 5722)
  • examine advanced customer relationship marketing techniques to reach new audiences and refine marketing campaigns (MKTG 5733).