Communication BA, Applied Visual Communication Emphasis

Students majoring in communication must complete a minimum of 36 credit-hours in communication courses. Students may complete either a general communication degree or they may select one of four different emphasis areas as a focus for their studies: Interpersonal Communication, Mass Communication, Applied Visual Communication, or Strategic Communication. To complete the degree with one of these emphases, the student must complete the 21 credit-hour core and at least 15 hours of electives from within the selected emphasis area.  In addition, the skills and knowledge applied in the required Practicum/Internship should be consistent with the selected emphasis area. Students seeking a general communication degree must complete the 21 credit-hour core and can select elective courses from any combination of the emphasis areas.

General Education Requirements

Majors must satisfy the university and college general education requirements. The college's foreign language requirement may be taken in any language. Communication courses may not be taken on a satisfactory/unsatisfactory basis.

Degree Requirements

At least 18 credit hours must be taken at UMSL. Furthermore, at least 12 credit hours of the communication courses completed must be numbered 3000-4999 for students seeking a general communication degree, as well as for students pursuing an emphasis area. All students must earn a C or better in each of the required core courses of the major and maintain a 2.0 grade point average in all of the courses applied to the communication degree.

Required Courses
COMM 1030Interpersonal Communication I (MOTR COMM 120)3
COMM 1050Introduction to Mass Communication3
COMM 2231Communication in the Organization3
COMM 2332Intercultural Communication3
COMM 2235Professional Communication3
COMM 3330Research Methods in Communication I3
COMM 4920Practicum in Applied Communication3
or COMM 4950 Internship in Applied Communication
Total Hours21

Emphasis Area Requirements

The applied visual communication emphasis area offers hands-on learning related to media production, focusing on developing skills to convey information and tell stories through time-based digital media. 15 credits are needed.

Choose five of the following courses:
Introduction to Cinema
Media Production I
Acting for the Camera
Video Production I
Video Production II
Advanced Video Editing
Live Events Media
Media Production II
Directing for the Camera
Total Hours15

Learning Outcomes

  • Recognize and apply the fundamental principles of effective visual communication 
  • Design, implement, and critique media content based on appropriate production, design, and aesthetic principles
  • Light, block and record digital video footage in studio and location settings
  • Edit digital footage into a coherent narrative or persuasive message, including the addition of titles and graphic effects
  • Produce work that contributes knowledge and creativity with effective communication skills in all forms of media: written, visual, and oral
  • Effectively work in groups as both leaders and collaborators

Four Year Plan 

First Year
INTDSC 100311COMM 22313
COMM 10303EXPLORE: Mathematics & Life/Natural Sciences3
COMM 10503EXPLORE: Humanities & Fine Arts3
ENGL 11003EXPLORE: Humanities & Fine Arts3
CORE: Mathematics Proficiency3Elective or minor3
CORE: US History & Government3 
 16 15
Second Year
COMM 22353COMM 23323
CORE: Information Literacy3EXPLORE: Humanities & Fine Arts3
EXPLORE: Humanities & Fine Arts3EXPLORE: Mathematics & lLife/Natural Sciences3
FGN LANG 10015FGN LANG 10025
 14 14
Third Year
COMM 33303COMM XXXX: Applied Visual Communication Emphasis Course3
ENGL 31003COMM XXXX: Applied Visual Communication Emphasis Course3
FGN LANG 21023COMM XXXX: Applied Visual Communication Emphasis Course3
Cultural Diversity Requirement3Elective or minor3
Elective or minor3Elective or minor3
 15 15
Fourth Year
COMM 19501COMM 4920 or 49503
COMM XXXX: Applied Visual Communication Emphasis Course3Elective or minor3
COMM XXXX: Applied Visual Communication Emphasis Course3Elective or minor3
Elective or minor3Elective or minor3
Elective or minor3Elective or minor3
Elective or minor3 
 16 15
Total Hours: 120

PLEASE NOTE: This plan is an example of what a four year plan could look like for a typical student. Placement exam scores in math as well as the completion of coursework may change the plan. It should not be used in the place of regular academic advising appointments. All students are encouraged to meet with their advisor each semester. All requirements are subject to change.